The Yogurt Barrier Lip Collection. Two soy yogurt lip oils powered by Korean grandma's kitchen, formulated for sensitive lips and real barrier care.
BYROE is a premium K-beauty brand founded on a simple idea: the same whole-food ingredients that nourish the body can transform the skin, when treated with the right science.
Every BYROE formula begins in a kitchen. Founder Amy Roe grew up in Korea watching her grandmother use fermented yogurt, peach, and strawberry in daily skincare rituals. Years later, that memory became a brand: treatment-first formulas built around upcycled superfoods and clinical-grade actives.
Today BYROE lives at Ulta, TikTok Shop, byroe.com, and multiple other channels. Our hero products are the Oat Yogurt Moisture Barrier Cream, Tomato Firming Serum, and our entire Lip Oil Collection. The new soy yogurt lip oils extend that same barrier-first philosophy into color.
We are clean. We are vegan. We are cruelty-free. And we believe skincare should be beautiful, functional, and kind, in that order.
We rescue nutrient-rich byproducts from the food system and turn them into active skincare.
Cold-brewed ferments, peptides, and ceramides formulated in Seoul with clinical proof.
Vegan and cruelty-free, but never at the cost of results. Every formula is built to deliver visible, measurable change, not just a clean label.
Founder Amy Roe has very sensitive skin. Every BYROE formula is designed to support, soothe, and strengthen the barrier, never to irritate it.
The Treatment Lip Oil Collection is the first lip launch built on BYROE's barrier-first architecture. Each oil adapts to the wearer's natural pH to reveal a one-of-a-kind flush, while five clinical actives work underneath to plump, smooth, and restore.
Made for sensitive lips. Built for anyone who wants a gentle, pretty flush and real barrier care in one step, with no compromise between comfort and color.
Ceramide NP, Tricoll CC-MB peptide, 2% Plump Oleoactif, soymilk protein, and an upcycled hero fruit. The same actives that power our Oat Yogurt Cream, now in a lip format.
Inspired by Amy's grandmother and the Korean tradition of fermented fruit for skin. Every ingredient tells a story of food, family, and restoration.
A sheer peach that reads warm on some, neutral on others. A universally flattering flush for every skin tone.
Powered by upcycled Peach Seed Peptides from rescued Korean peach pits, Peach Glaze visibly plumps fine lines and delivers a sheer, juicy finish that layers warm and neutral at once. Lightweight, glossy, and never sticky. Comfortable enough for sensitive or irritated lips, beautiful enough to wear every day.
Film on chapped, post-matte-lipstick, or post-exfoliation lips. Show how the oil sinks in and soothes within seconds. Anchor on the barrier-first, sensitive-friendly story.
A juicy, sun-ripened spring-and-summer angle. Fresh peaches, golden light, a sheer peach on the lips. Lean into fruit-forward styling and a warm, editorial palette.
Open on fresh peaches, a cutting board, and a handwritten note. Tell the upcycled peach seed story before the product reveal.
Document a week of morning and night application. Close with a before/after of plumpness, hydration, and natural color.
A fresh, milky-pink flush that brightens dull lip tone and restores soft, hydrated comfort.
Formulated with LactoBerry®, a fermented complex sourced from Korean-grown strawberries, Strawberry Milk delivers a luminous pink glow that echoes the natural shade of ripe fruit. Brightens, smooths, and hydrates, with a weightless, glossy finish.
Lean into the viral "strawberry girl" aesthetic, but through a clean, editorial lens. Soft pink blush, cream lid, Strawberry Milk on lips.
Short-form education: Korean-grown strawberries are naturally sweeter and more delicate than most US or imported varieties. BYROE ferments them into LactoBerry®, a brightening active you cannot get elsewhere. Pair with a close-up application clip.
Milk has been part of Korean skincare for generations. From jjimjilbang yogurt massages after a full-body exfoliation to fermented dairy masks, it is the soothing ingredient Koreans have trusted for decades. Tell that story as a lead-in to the milky-pink flush on camera.
Show how Strawberry Milk transforms an existing lip liner or tint. A one-product, two-use story for your audience.
Both oils share the same five-active barrier system. The hero fruit and finish are what set them apart. Help your audience find the right one.
| Peach Glaze | Strawberry Milk | |
|---|---|---|
| Finish | Warm sheer peach glow | Fresh milky-pink flush |
| Hero Ingredient | Upcycled Peach Seed Peptides | LactoBerry® fermented strawberry complex |
| Primary Benefit | Plumping & smoothing fine lines | Brightening & tone-evening |
| Best For | Flat, lined, dehydrated lips | Dull, uneven, dry lips |
| Emotional Note | Warm, sun-ripened, grounding | Soft, milky, fresh, playful |
| Shared Actives | Soymilk Protein · 2% Plump Oleoactif · Tricoll CC-MB Peptide · Ceramide NP | |
| Texture | Lightweight, glossy, never sticky | Lightweight, glossy, never sticky |
| Size / Price | 3.7 mL / $26 | 3.7 mL / $26 |
BYROE's voice is editorial, confident, and quietly science-forward. Think Tatcha, Rhode, Augustinus Bader. Premium but approachable. Never gimmicky.
"Yogurt, but for your lips. Have you tried a soy yogurt lip oil yet?"
"Inspired by a Korean grandmother's kitchen. Cold-brewed, fermented, and quietly powerful."
"Built for sensitive lips. Real barrier care. Beautiful enough to wear every day."
Reach out anytime. We read every message and love creators who bring questions, ideas, and their own point of view.
Creator Brief · Soy Yogurt Lip Oil Collection · 2026